How to Choose the Perfect Podcast Format for Your Brand

One of the biggest challenges new podcasters face is deciding on the right format for their show. In this blog post, we’ll explore different podcast formats and help you figure out which one is best for your brand.

In today's digital age, audio content is quickly becoming one of the most effective and engaging ways for brands to reach their audiences. Podcasts have taken the world by storm and many companies see the potential in creating their own branded podcasts.

1. Interview Format

The interview format is one of the most popular in the podcasting world. This format typically features a host and a guest, who is usually an expert in a particular area or industry. The host asks questions and the guest provides answers and insights. This format works well for brands that want to showcase their expertise and thought leadership by featuring their own employees or industry leaders.

2. Solo Format

The solo format is just what it sounds like: a podcast featuring only one host. This format is ideal for brands that want to establish a unique voice and build a strong connection with their audience. It's also perfect for creating quick and informative snippets of content that will give your audience a teaser of what you can offer.

3. Narrative Format

The narrative format is a bit more structured, telling a story over the course of several episodes. This format works best for brands that have a compelling story to tell and can take their audience on a journey. It’s not just about advertising (in fact, it shouldn’t be ad or sales heavy), but about building a story and a sense of connectedness between the brand and the audience.

4. Roundtable Format

The roundtable format is when multiple hosts come together to discuss a particular topic or issue. This format is ideal for brands that want to foster a sense of community and encourage discussion among their audience. Roundtable podcasts further enhance the engagement with the listeners as they are able to share their opinions. Roundtable conversations can be trickier on an audio front for obvious reasons, but we’re experienced audio engineers so can help create a professional roundtable podcast if that’s what best suits your business.

5. Hybrid Format

Finally, there is the hybrid format, which combines elements of the other formats to create something unique. This format works best for brands that want to remain flexible and adapt to their audiences' needs. The hybrid format could involve interviews with experts, solo episodes on specific subjects, or conversations with industry peers.

Conclusion:

Your choice of a podcast format will depend on your goals, your audience and your brand identity. Each format comes with its own set of benefits and challenges to connect with your audience, but finding the perfect format will lead to a successful branded podcast approach. With the right format, your branded podcast will have its own unique voice and provide your audience value across the board.

Happy podcasting!

Huddle Podcasting is here to help

Creating and launching a podcast can be a daunting task, but we’re here to help. We can take you through all the steps of bringing a branded podcast to life – including deciding on the best format for your audience – so do get in touch if you need a helping hand.